Currently I am available for part-time, full time or project-based work. I can lead as a consultant, participate as an adjunct team member or contribute as an independent contractor.
Strategic (list not all-inclusive):
- Conduct in-depth research — dissecting market trends, customer journeys, brand performance, target potential and competitive intelligence
- Develop differentiated brand positioning concepts and message strategies that offer competitive advantage and deepen customer relationships
- Define critical, contextual opportunities to strengthen brand meaning, experience and connections
- Shape strategic concepts, assess brand/creative directions and/or brainstorm on innovation/new products
- Identify best prospects for growth including demographic profiles and attitudinal/behavioral insights
- Interview prospects for brand perceptions, understanding, experience and challenges
Writing:
- Develop relevant case studies
- Write research reports (focus group research, survey results. etc.) and/or client presentations
- Author social media content including blogs and/or white papers
Other:
- Consult/collaborate on key business issues, bring in different perspectives, help shape thinking
- Fill in as temporary help on account/project management team
JODI CARY CONSULTING 