My background begins with 13 years in consumer packaged-goods advertising. As a Partner/Management Supervisor at Ogilvy & Mather, I oversaw advertising efforts for Kraft Foods, Unilever and American Express among others.
Stewarding the brands of these blue-chip clients required intense strategic thinking and a dogged pursuit for the “whys” and “hows.” I loved it. I got paid to get the scoop on things like how people feel about cooking, what “beauty” means to a woman, and what contributes to an in-store decision. I also got paid to channel insight into effective ad campaigns that increased sales, re-vitalized brands and changed businesses.
Writer/Blogger/Social Media Enthusiast
In 2001, my title changed to stay-at-home mother, a decade I refer to as my “period of ethnographic research.” Dwelling among suburban, full-time mothers is a lot different from studying them from behind focus group glass. Unable to contain my desire for insight. I took my adjustment issues to the virtual streets and mommy blogged. I learned a lot.
I also worked my way around WordPress, and began tweeting, pinning, sharing, snapchatting, updating, downloading and LinkingIn. I confess, I felt young again. I may hail from Generation X, but I can hang with Millennials (online anyway).
I’m looking to infuse strategic planning with ideas, using an approach that blends strategic discipline with the creativity of customer context and experience.
If you are interested in talking to me about a project or work, please contact me by commenting below or email me directly at: firstname.lastname@example.org